Andre's million dollar sas business

How Andre Haykal Jr. Built a $1M/Year SAS in Just 87 Days

In this inspiring story, Andre Haykal Jr. shares how he built a software app to over $1M/year in just 87 days. Andre, an entrepreneur for the last seven years, recently built an app called ListKit or Sauce, which grew to a million dollar ARR in just 87 days.

The Struggle Before Success

This is the caption for the image 2

Before achieving success, Andre struggled to make any progress, burning through tens of thousands of dollars of his own money on developers and designers who couldn't deliver. On the brink of shutting down the business, he discovered something that would change everything. He relaunched the business and three months later, it was doing over a million dollars a year.

The Business Model

This is the caption for the image 3

ListKit/Sauce revolves around cold email, where someone's email address is found online and a pitch is sent to sell a service or to get them on a podcast or show like this. The type of people who use it are either salespeople or business owners themselves, as well as freelancers and solopreneurs who want to reach out and make pitches to potential clients for their own business or agency.

The Breakdown of the Business

This is the caption for the image 4

Within the first six months, they had their first 1,000 paying customers, and as of right now, almost a year into the business, they have over 1,500 paying customers. The pricing is simple - $97 a month to get started, and they have pricing that goes up to a few hundred dollars for their more enterprise users.

A Typical Day for Andre

This is the caption for the image 5

Andre's day starts with meditation and black coffee. He then locks into meetings or deep work until lunch and likes to go out to lunch with some of his co-founders. He believes it's nice to have that in-person connection and interactions with team members or co-founders.

Advice for Young Entrepreneurs

This is the caption for the image 6

Andre's advice for young entrepreneurs is to be patient and stay consistent over a long period of time. He believes that it's an inputs game and that you can control the inputs, but you can't always control the outputs.