GoonEPC Group: A Website Audit and Analysis
EPC Group, a SaaS-based website, has faced a significant decline in traffic, losing 90% of its online visibility. This article will analyze the website's current state, identifying key issues and providing recommendations for improvement.
Introduction to EPC Group
EPC Group is a consulting company that specializes in Microsoft services, including SharePoint, PowerBI, and Office 365. The company's website, epcgroup.net, was previously managed by the author, who noticed a significant decline in traffic and decided to conduct an audit to identify the underlying issues.
Website Design and Structure
The website's design and structure appear to be outdated, with a generic title and no clear call-to-action (CTA) on the homepage. The header tags (H1, H2, H3) are not optimized, and the schema markup is incorrect. The website's content is decent, but there is no clear strategy for internal linking, and the backlinks are not well-structured.
Technical SEO Issues
Technical SEO issues are a major concern for EPC Group's website. The website's crawling and indexing are not properly set up, and the page speed is slow. The website's authority score is low, indicating a lack of trust from search engines.
Content Strategy Problems
The website's content strategy is inadequate, with outdated articles and a lack of consistency in posting new content. The website targets a specific niche (PowerBI consulting), but the content does not effectively address the needs of the target audience.
Backlink Loss
EPC Group's website has lost a significant number of backlinks, which has contributed to the decline in traffic. The website needs to focus on acquiring high-quality, relevant backlinks to regain its authority and rankings.
Header Optimization
The website's headers and metadata are poorly structured, leading to lost opportunities for keyword targeting. Proper optimization of headers and metadata can improve the website's visibility and search engine rankings.
Recommendations
To improve EPC Group's website and increase traffic, the following recommendations are suggested:
- Fix technical SEO issues: Address crawling and indexing issues, improve page speed, and ensure the website structure is search-engine friendly.
- Implement a robust content strategy: Publish regular, well-researched, and engaging content that targets the website's niche and audience.
- Refresh and revamp old content: Conduct a content audit to identify underperforming pages and optimize them for updated keywords and user intent.
- Build high-authority backlinks: Implement a strategic outreach program to gain high-quality, relevant backlinks while maintaining existing valuable links.
- Optimize headers and metadata: Ensure every page has clear, keyword-rich headers and metadata that align with SEO best practices.
Conclusion
EPC Group's website decline in traffic is a result of various technical and content-related issues. By addressing these issues and implementing a robust SEO strategy, the website can regain its authority and increase traffic. It is essential for SaaS websites to prioritize technical maintenance, content quality, and backlink building to maintain online visibility.
EPC Group Website Screenshot at 39s
Takeaway
The decline of EPC Group's website serves as a reminder of the importance of consistent technical maintenance, content quality, and backlink building for SaaS websites. By learning from EPC Group's challenges, other websites can avoid similar mistakes and improve their online visibility.
EPC Group Website Screenshot at 155s
Final Thoughts
EPC Group's website decline is a wake-up call for SaaS websites to prioritize technical SEO, content quality, and backlink building. By addressing these issues and implementing a robust SEO strategy, websites can improve their online visibility and increase traffic.
EPC Group Website Screenshot at 255s
Additional Recommendations
To further improve EPC Group's website, the following additional recommendations are suggested:
- Conduct a thorough technical audit to identify and address any underlying issues.
- Develop a content calendar to ensure consistent and high-quality content publication.
- Implement a link building strategy to acquire high-quality, relevant backlinks.
- Monitor website analytics to track progress and adjust the SEO strategy as needed.
