GoonFinding and Validating Micro SaaS Ideas
If you're looking to start a Micro SaaS business in 2025, you're likely in the phase where you're trying to find the right idea to pursue. The thing is, over the years of being in SaaS, many founders have spent months building a product only to realize that they built the wrong product and it's not something that people want. On the other hand, some founders have been able to get to product market fit faster than ever before. The big question is, what are the founders that got to product market fit doing right?
Starting a Micro SaaS Business
Introduction to the Three-Step Process
In this article, we're going to walk through the three-step process that can help you find and validate Micro SaaS ideas. This process has been used to build successful SaaS companies and can help you avoid building the wrong product.
Principle Number One: Market
The first principle is not to think about an idea or a product first, but to first think about the market. This is one of the things that second-time founders start with. They don't think about ideas; they think about markets. How do you actually define a market? There are some specific ways you can define a market. The first thing that you want to look for in a target market is an urgent problem. This is a problem that is top of mind for whoever is inside of this market. The second thing you want to look for is an important problem. Just because something is urgent doesn't mean it's important. The third thing that makes for a great market is successful companies and products. These three make for a great market, and you want to make sure you're going after a great market.
Principle Number Two: Go to Market
The second principle is not product, it's actually go to market. So, the second thing, as you're working to validate and find the right idea to pursue, what you want to figure out is given this great market, can you actually get attention? Can you get distribution, can you get leads? One of the tricks that you can use to validate the market is to assume that you already have your great product. It's already built. You wave a magic wand. You didn't have to waste months coding it nights and weekends or whenever you're working on it. You didn't have to pay someone to do it. You already have it. Now what do you do? You're going to go launch, are you going to do one product one, or you're just going to go talk to people in that market and see if they're willing to buy?
Principle Number Three: Product
The third principle is product, but the question becomes, well, what kind of product do I build? I just build the same product that exists in the market? Will I be competitive? Will they buy from me? There are a couple of nuances here that you want to think about. One of the things that you want to think about is what can I do that makes my product ten X better? Now, one way you could make it ten better is it's cheaper than anyone else. That's a common trap that founders fall into. So, they'll say, I want to go into the CRM market, people are tired of paying $135 a month for Salesforce, $95 or whatever it is for HubSpot. So, I'm going to create a CRM, and I'm going to make it a dollar, and I'm going to go to all these business owners and tell them, Look, you shouldn't pay $135 to Salesforce, $95 to HubSpot. You should use my CRM, and it's a dollar a month.
Bonus Principle: The Full Flywheel
The bonus principle is how you unlock the full flywheel, meaning if you're in a great market and you have a ten X product, your go-to-market machine is going to be that much better because you're going to be focused in on that market. You're going to be able to communicate a message that's ten X better than anyone else, and you're going to be able to get more customers. And the more customers that you get, you're going to actually be able to feed the success stories of that back into the go-to-market machine.
Recapping the Three Steps
To recap, if you are looking to find and validate a really great SaaS idea and a micro SaaS idea in 2025, here are the three steps you want to follow. Step number one, you want to go after a great market. Great markets have an urgent and important problem and successful companies that you can actually go after. Number two is before you build a product, you want to validate this market by building a go-to-market machine that gets you distribution, that gets you into customer conversations.
Conclusion
In conclusion, finding and validating Micro SaaS ideas can be a challenging task, but by following the three-step process outlined in this article, you can increase your chances of success. Remember to focus on the market first, then go to market, and finally product. Don't be afraid to validate your ideas and ask for feedback from potential customers. With persistence and dedication, you can build a successful Micro SaaS business.
