GoonGrowing Make by 5X in 2 Years
Make, also known as make.com, is a company that has achieved significant growth in a short period. The CEO of Make has previously grown two other SaaS companies by 5X in 2 years and is attempting to do the same with Make.
Introduction to Make's Growth Journey
Two years ago, the CEO posted about planning to grow Make by 5X in 2 years. Make has tens of thousands of paying customers and millions in ARR, making it different from the CEO's previous companies. The strategy for growth, however, remains the same.
Introduction to Make's growth journey
The First Stage of Growth: Identifying the Lever
The first stage of growth involves identifying the lever, which is also referred to as the "liver" by the CEO. This is the key driver of growth for the company. The CEO used to call it the lever until a cousin, who is not an English native speaker, corrected him on the pronunciation.
The lever, also known as the liver
Counterintuitive Decisions for Growth
To achieve growth, the CEO made some counterintuitive decisions, such as slashing ad spending by 8X. This decision was made to focus on growing the team and optimizing spending.
Focusing on the Team and Optimization
The next stage of growth involves focusing on the team and optimization. The CEO optimized spending, and the team started to grow. The focus shifted from just signups to events that bring value.
Focusing on the team and optimization
Achieving 3x Higher ROI
The company achieved a 3x higher ROI, and the CEO dove deeper into how to achieve the same thing. The focus was on learning and development, and the team was encouraged to dedicate 10% of their time to learning.
Building the Foundation for Growth
The next stage of growth involves building the foundation for growth. This includes growing the team, optimizing spending, and focusing on the right people.
Riding the Wave of Growth
The CEO explains that growth is like riding a wave. You need to be prepared, have the right equipment, and understand the ocean. The wave is a metaphor for the opportunities and challenges that come with growth.
Conclusion
In conclusion, growing Make by 5X in 2 years required a combination of counterintuitive decisions, focus on the team, optimization, and preparation for growth. The CEO's experience and methodology were crucial in achieving this growth. The story of Make's growth serves as a reminder that success takes time, effort, and dedication.
Overall, the growth journey of Make is an inspiring example of how a company can achieve significant growth with the right strategy and mindset. The CEO's emphasis on learning and development, teamwork, and optimization provides valuable lessons for anyone looking to grow their business.