GoonIntroduction to C3 AI CRM
C3 AI CRM is an innovative solution that brings the power of enterprise AI to existing CRM implementations, providing a new AI-powered graphical interface that offers rich visualizations of sales, market, and customer data to drive insights that increase revenue and maximize customer lifetime value.
The Problem with Traditional CRM
The speaker, Mark Wallen, who has extensive experience in CRM, highlights the challenges companies face in getting a complete view of their customers and driving revenue. Despite investing billions of dollars in CRM, companies still struggle with sales productivity and forecasting accuracy. The speaker notes that sales reps often spend a significant amount of time on data entry, which takes away from the time they could be spending on selling.
The Limitations of Traditional CRM
Traditional CRM is an operational system run by human beings, and sales productivity is challenged by the need to keep up with data entry. Despite their best intentions, companies often end up with incomplete, inconsistent, and biased data, which leads to poor forecasting accuracy. The speaker notes that companies try to overcome these challenges by using carrots and sticks to drive rep behavior, but this approach often falls short.
The Solution: C3 AI CRM
C3 AI CRM is an AI-enabled CRM that does not replace existing CRM systems but rather sits on top of them. It provides a holistic approach to AI, incorporating data from multiple sources, including first-party data, third-party data, and exogenous data sources. The speaker highlights the importance of having a CRM of CRMs, which can consume data from multiple CRM systems and provide a complete view of the pipeline.
The Benefits of C3 AI CRM
The speaker highlights the benefits of C3 AI CRM, including increased forecast accuracy, improved win rates, and revenue growth. The solution provides a personalized approach to forecasting, allowing companies to configure their own forecast periodicities and manage hierarchies. The speaker also notes that C3 AI CRM is not just about forecasting but also about providing actionable insights that can drive rep behavior and improve sales productivity.
Case Study: Manufacturing Customer
The speaker shares a case study of a manufacturing customer that used C3 AI CRM to improve forecast accuracy. The customer saw a significant improvement in forecast accuracy, with a 97% increase in accuracy. The speaker highlights the importance of having a CRM of CRMs and the benefits of incorporating exogenous data sources into the forecasting process.
Conclusion
In conclusion, C3 AI CRM is a game-changer for companies looking to improve forecast accuracy and drive revenue growth. The solution provides a holistic approach to AI, incorporating data from multiple sources and providing actionable insights that can drive rep behavior and improve sales productivity. With its personalized approach and ability to configure forecast periodicities and manage hierarchies, C3 AI CRM is an essential tool for companies looking to stay ahead of the competition.
