Tuấn AnhWhat Does it Mean to be a Marketing Superhero?
Marketing is often viewed as a way to manipulate people into buying things they don't need. However, this negative perception is far from the truth. In reality, marketing can be a powerful tool for good, helping to create products and services that make people's lives better.
The Power of Marketing
There are 6 billion people in the world with access to mobile phones, and only 4.5 billion with access to toilets. This staggering statistic highlights the immense reach and influence of marketing. With technology, marketers can now interact with people all over the world, exchange thoughts, and recommend products.
Marketers can reach 6.5 billion people with their messages, products, and services.
We Are All Marketers
Whether we realize it or not, we are all marketers in our own way. We take selfies to build our personal brands, choose what to wear to project a certain image, and decide where to go for dinner based on the experiences we want to have. Professional marketers do the same thing, but on a larger scale, creating campaigns to promote products and services.
Nature's Marketing Strategies
Even in nature, we see examples of marketing strategies. A male peacock uses his vibrant plumage to attract mates, while a female bear chooses the right river to maximize her return on investment. These examples illustrate the principles of marketing, such as finding the right target audience and positioning products in the market.
The Complexity of Marketing
Today's world is full of contradictions, volatility, uncertainty, complexity, and ambiguity. As marketers, we need to find a way to reconcile these opposing forces, embracing both short-term returns and long-term sustainability. This requires us to relearn and adapt to the changing landscape.
The world is full of contradictions, and marketers need to find a way to reconcile them.
Harmony and Ambivalence
Ancient Greece invented the concept of heroes, individuals with superior abilities. Today, we need to become heroes in our own right, embracing ambivalence and ambiguity as inevitable variables of the status quo. We need to create products that are harmonic by design, considering the well-being of people, the planet, and the company.
A New Way of Marketing
Marketers have the power to lead the way, creating products that are good for everyone. We can inspire companies to make products that are fashionable, perform well, and are made of recycled materials. We can create luxury products that are cruelty-free and child-labor-free.
Marketers can create products that are both luxurious and sustainable.
The Dream of a Harmonious World
The dream of a world where marketers can reconcile contradictions, create products that are good for everyone, and become heroes is within reach. Armonia, or harmony, can become our superpower, inspiring the next generation of products and services.
Marketers can become the superheroes the world needs.
Conclusion
In conclusion, marketing is not just about selling products; it's about creating a better world. By embracing harmony and ambivalence, we can become the heroes the world needs, inspiring a new generation of products and services that benefit everyone.
