On-Page SEO Checklist for B2B Companies

After helping dozens of B2B SaaS and service companies scale with SEO, it's clear that many don't get results from SEO because they lack the basics. To rank consistently, you need a solid on-page SEO strategy. In this article, we'll share the exact checklist used for Breaking B2B clients across content and technical aspects, so you can follow along and start ranking your website at the top of organic search to drive a steady flow of pipeline leads and revenue.

Introduction to Technical SEO

Let's kick it off with technical SEO. Sadly, a lot of SaaS and B2B service companies get sucked into thinking they need to do month-long audits, mess around with things like image alt tags, and beyond, when a lot of that is a waste of time. As long as you nail the technical SEO basics, you're going to be just fine.

This is the caption for the image: Technical SEO Basics

Then, you want to dedicate most of your time to building revenue-driving content and earning solid backlinks, so you can actually rank at the top of Google and drive leads and revenue.

Building Out Pages

One of the first things when it comes to technical SEO is you want to make sure you're building out pages so you can start ranking for each and every keyword or topic that your dream clients are going to search for when they need your offer. This could be like main industry pages, main solution pages, comparison and alternative pages, articles that you want to rank for, main problems and jobs to be done that your dream clients are searching for when they have issues that you solve, and beyond.

This is the caption for the image: Building Out Pages

So, thinking about what all these angles are that your dream clients could be searching for when they have a good level of sales intent to book a demo, take a sign-up, or speak to sales, and let's look to create best-in-class pages for these.

Technical Detail

Diving into the technical detail, for one of our clients called Cortex Tech, we recently ranked them organic search number one for "best fan engagement platforms." First and foremost, once you've assigned your target keyword, you want to make sure that is within your meta title and description. So, as an example here, they've got "the five best fan engagement platforms for sports organizations."

This is the caption for the image: Technical Detail

If we go into their detail page article, the first thing is within your target URL, you want your domain.com/SL and then your focus keyword. So, theirs is cortex.tech/SL, and then they've got the news, but your could be /blog, and then they've got SL, the main focus keyword.

Page Speed and Mobile Optimization

Next up on the technical side of things, you want to make sure that your website is loading quickly. There's a great tool called Google Page Speed Insights, so you can quickly copy and paste your website URL, and you can see how quickly it loads on mobile and PC view.

This is the caption for the image: Page Speed and Mobile Optimization

You also want to make sure that your website works nicely and quickly and smoothly across mobile, desktop, and PC. So, if you fire up your website on Google Chrome, you can press F12, and you can quickly toggle between different mobile and desktop views and tablet views to make sure your website looks great, works smoothly, and is easy to navigate.

Sticky Menu Nav and Conversion Points

Another added bonus is I recommend a sticky menu nav, so even when you scroll on mobile or PC, your top-line nav is easy to navigate for your main navigation pages, so it's always stuck to the top on mobile and PC, and also your main call-to-action to grab a demo, trial, book a call, whatever it is.

This is the caption for the image: Sticky Menu Nav and Conversion Points

Focus Keyword and H1 Tag

Next, you want your main focus keyword within your H1, within your heading one tag. You only want one heading one tag per page. So, in this case, we want to rank for "best fan engagement platform," and our H1 is "the five best fan engagement platforms for sports organizations."

Structure and Internal Links

The next thing is, in terms of the actual structure of the page, you want to make sure it's enjoyable for folks to navigate. No one wants to land on a blog article or a landing page or whatever type of page it is and scroll through the wall of text. It needs to be skimmable on mobile view and on PC view. So, each section should be broken up by heading tags like H2s or H3s.

This is the caption for the image: Structure and Internal Links

You also want some internal links, so a nice way, especially if you're publishing a new page, to get Google to crawl it perhaps a bit faster and earn something called topical authority.

Content Side of Things

Moving on to the content side of things for our on-page SEO checklist, there are two main things you want to keep top of mind. The first is what type of page do we need to build out to rank for our focus keyword? Secondly, how can we make this page the best possible on the internet for the topic?

Assessing User Intent

Google rolled out a framework sometime back called E-A-T, which stands for expertise, authority, trust. We're going to break that down in a bit more depth. But first off, I encourage you to type in your focus keyword on Google, so quite literally type in your main keyword you want to rank for.

Creating the Best Possible Page

If I look at an article we recently did for Check Writers, one of our clients, see straight away at the top of the article, we're looking to rank this article for ADP Alternatives. We've done the top 10 ADP Alternatives, Check Writers for context provide their HR and payroll software.

Landing Page Best Practices

If we look now at a landing page, this is one we did recently for the B2B Playbook.com to rank for demand generation course and demand gen course. We use a framework called PAS, which stands for problem, agitation, solution. So, show your dream client's problem, agitate a bit, annoy them a bit, show the impact of it, and then position your offer as the solution.

Conclusion

There you have it, there's the exact on-page SEO checklist we go through with our clients. But as you probably know, there's a lot more when it comes to nailing a revenue-driving SEO strategy for your B2B SaaS or service company. On-page SEO is simply one piece of the puzzle. If you want to nail your SEO and start driving a steady stream of leads, pipeline, and revenue, why not book a call with us over at BreakingB2B.com?