Romain QuellecA Successful Product Hunt Launch: Weeks 3 and 4 Strategy
Launching a product on Product Hunt can be a daunting task, but with a solid strategy in place, you can ensure a smooth and successful launch. In this article, we'll cover the essential steps to take during weeks 3 and 4, the most critical weeks leading up to launch day.
Preparing for Launch Day
Week 3 begins with a focus on daily engagement and preparing for launch day.
The goal is to have a Google sheet of people who are interested in your product, a notify me page, and a clear understanding of how people are using your product. This will help you communicate effectively with your audience and create a buzz around your launch.
Creating a Content Calendar
Having a content calendar in place will ensure that you're prepared for launch day.
Prepare your content for social media, messaging, and email planning. Divide your content into three phases: before launch, launch day, and after launch. This will help you stay organized and focused on your goals.
Scheduling Content
Scheduling your content in advance will save you time and reduce stress on launch day.
Use scheduling tools to post your content on time. This will help you reach your audience at the right moment and create a buzz around your launch.
Launch Day and Beyond
On launch day, focus on engaging with your audience, responding to comments and messages, and fixing any issues that may arise. After launch, continue to build momentum by sharing updates, behind-the-scenes content, and gratitude to your supporters.
By following these steps, you'll be well on your way to a successful Product Hunt launch. Remember to stay organized, focused, and engaged with your audience to ensure a smooth and successful launch.
