Crafting a Successful Product Launch: A 4-Week Strategy

In this episode of The Morning Maker Show, Sandra and Dan share their expertise on how to successfully launch a product on Product Hunt. They breakdown a 4-week strategy, highlighting the essential steps to take in the crucial first week of preparation.

Week 1 of the 4-week strategy

According to Sandra, having a five-week preparation period is ideal for a successful product launch. However, if you're just starting out, three weeks can be sufficient, depending on the content and engagement you've had on social media. The first week is all about gathering and setting up essentials, including a good tagline, description, and visuals. This is the foundation for a successful launch.

The first week's goals include scheduling a launch on Product Hunt, creating a notify me page, and setting up a landing page with analytics. Sandra emphasizes the importance of setting specific, measurable goals, such as getting 50 people to sign up for the notify me page, which can help with getting featured on Product Hunt.

Setting up a notify me page and landing page

In the second part of the video, Sandra and Dan discuss the importance of setting up a notify me page, which allows people to sign up for updates on the product launch. They also talk about creating a landing page with analytics to track the success of the launch.

Sandra shares her own experience with launching a product on Product Hunt, highlighting the importance of taking the launch seriously, knowing what you want to achieve, and having a clear vision. She emphasizes that there are certain steps you need to take to have a successful launch, and you can't skip them.

Putting in the work for a successful launch

If you want to learn more about how to have a successful launch on Product Hunt, watch the second part of the video, where Sandra and Dan dive deeper into the 4-week strategy.

Conclusion

In conclusion, a successful product launch on Product Hunt requires careful planning and preparation. By following the 4-week strategy outlined in this video, you can set yourself up for success. Remember to set specific, measurable goals, gather and set up essentials, and put in the work required for a successful launch.