Scaling a SaaS Company to $250k+ in 3 Months using Cold Email

In this article, we will explore how a SaaS company was scaled to over $250k in less than three months using cold email. We will dive into the full approach taken to achieve this impressive result, including building out the lead list, scripting, and automating the entire process.

Introduction to the Client

Introduction to the client and their SaaS company The client is a SaaS company with around 50 employees, and they have a software that improves and enhances call operations. Their software is used by call centers and call support teams to manage their calls and transfer them to the right person if needed. It is connected to big CRMs like Salesforce, Microsoft Dynamics, and HubSpot.

Building Out the Lead List

Building out the lead list using a VA scraper To build out the lead list, a VA scraper was used to scrape companies that use certain software like Salesforce. The scraper extracted the companies' websites and imported them into Apollo. This resulted in a list of 10,000 people who are inside companies using Salesforce in France.

Scripting for Cold Email

Scripting for cold email using a segmented lead list The power of using a very segmented lead list is that the script can be more accurate and relevant to the prospect. The script used in this campaign included the first name as the subject line and mentioned the client's software and its benefits. The email also included a case study and a personal message to make it more personalized.

Automating the Process

Automating the process using a tool The entire process was automated using a tool that allowed the team to scrape companies, extract websites, and import them into Apollo. The tool also enabled the team to send personalized emails and track the results.

Results

Results of the campaign The campaign resulted in booking one meeting for every 634 people contacted, with over 10 meetings generated and over $200k worth of new deals for the client. This was achieved in less than three months, making it a highly successful campaign.

Using a Tool to Check Companies

Using a tool to check companies A tool was used to check all the companies who are using a certain technology, such as Salesforce. This allowed the team to identify potential leads and personalize the email campaign.

Script Example

Script example The script used in the campaign included a personalized message, a case study, and a call-to-action. The script was designed to be relevant and accurate, making it more likely to generate a response.

Results and Notification

Results and notification The team received notifications when a meeting was booked, and they were able to frame their sales goals more accurately. The campaign resulted in over $200k worth of new deals for the client.

Conclusion and Call-to-Action

Conclusion and call-to-action In conclusion, the campaign was highly successful, resulting in over $200k worth of new deals for the client. If you would like to achieve similar results, you can book a call with the team to discuss how they can help you scale your SaaS company.

Final Call-to-Action

Final call-to-action Don't miss out on the opportunity to scale your SaaS company. Book a call with the team today and take the first step towards achieving your goals.