SEO Strategies for Financial Management and Spend Management Software

In this episode, we focus on SEO strategies for Financial Management and Spend Management Software, analyzing three critical keywords for this B2B SaaS vertical: "Belege Scanner", "Rechnungsmanagement", and "Reisekostenabrechnung". Introduction to Financial Management and Spend Management Software

Introduction to Financial Management and Spend Management Software

The host announces the next episode of the vertical, which the audience voted for, focusing on financial and spend management software. These tools are essential for organizations to manage and optimize their financial operations. The host explains that the goal is to show how to rank for keywords like these, which are very relevant to the vertical.

Importance of Keyword Research

The host mentions that the keyword "Belege Scanner" indicates a user problem very relevant to the vertical, with a retention period of 10 years for business receipts in Germany. Therefore, buyers have a strong need for receipt stock storage and management solutions. Keyword Research for Belege Scanner

Analyzing Search Results for Belege Scanner

The host analyzes the search results for the keyword "Belege Scanner" and finds that the top results include a guide, software or app solutions, and a YouTube video. The host notes that the brand Finway is also offering a feature but is ranking nowhere near position one and doesn't have a dedicated landing page for that keyword.

Recommendations for Improving SEO

The host recommends creating a dedicated landing page to promote the feature, making sure the URL matches the keyword, including not only information about the feature but also how to use it, and having a YouTube-hosted how-to video. Recommendations for Improving SEO

Analyzing the Keyword Rechnungsmanagement

The host analyzes the keyword "Rechnungsmanagement", which describes a core feature of the vertical, invoice management. The host notes that the search results show a mix of different search intents, including a tool provider with a knowledge article, a comparison page, and a tool provider homepage.

Creating a Holistic Landing Page

The host recommends creating a holistic landing page about the topic, including information on definition, benefits, and tools, a comparison of popular products, a short intro of the feature, and an extensive FAQ section. Creating a Holistic Landing Page

Analyzing the Keyword Reisekostenabrechnung

The host analyzes the keyword "Reisekostenabrechnung", which is a feature that several brands in the vertical offer. The host notes that the search results show articles and landing pages with strong knowledge focus, and that Google expects knowledge content.

Optimizing Internal Linking

The host recommends optimizing internal linking, which can lead to a serious increase in organic rankings. The host also notes that the internal linking of the blog is not set up optimally, and that the category links are not initially loaded in the HTML and are invalid or hard to access for the crawler. Optimizing Internal Linking

Conclusion and Call to Action

The host concludes the episode and invites the audience to vote on which vertical to cover next, choosing between compliance management, sales intelligent, engagement software, or HR platforms. Conclusion and Call to Action The host encourages the audience to put their favorite in the comments and is always happy to chat.