GoonThe Best SaaS Ad Creative Guide in 2025: How to Outperform Your Best-Performing Ads
If you're a software company actively advertising, this article is for you. The goal is to save hundreds of thousands of dollars a year on ad spend by fixing your creatives. The video is not edited, and it will cover 61 months of video marketing experience, showing the best 20-second short video formula for ad creatives in 2025 for software companies.
Introduction to the Problem
The presenter discusses how most SaaS ads have typical bad catastrophes or scenarios where the target audience call out is not used in the ads, and the algorithms don't quite understand who to target. This results in showing ads to everyone, using static low-converting ad creatives, and a high cost per click.
The Solution: The Best 20-Second Short Video Formula
The presenter introduces the best 20-second short video formula for ad creatives in 2025 for software companies. This formula includes hooks, scripts, best-performing ad copy, visuals, and story, showing how to AB test, success benchmarks, references, examples, and how it works all together as a funnel.
The Importance of Ad Creative
The presenter emphasizes that the ad creative is everything in 2025, and meta algorithms define themselves who to show your ads to. The only thing that can be controlled is the ad creative itself, which includes the video or image, copyrighting, headline, description, and call-to-action button.
The 20-Second Short Animated Ad Video
The presenter found that a 20-second short animated ad video works best for software because it needs to be explained very quickly and dynamically. This type of ad can hook, intrigue, engage, educate, and sell, all in one sitting.
The First and Most Important Thing for Ad Copy
The presenter discusses the first and most important thing for ad copy, which is the call out of the target audience. This should be included in the video itself, in the beginning, or in the headline. Without this, meta won't know who to show the ad to.
The Script and Structure of the SaaS Ad Video
The presenter prefers not to use voiceovers for ad videos, as they want them to be very punchy and dynamic. The attention span of the called audience is very limited, and they don't usually have a traditional script for the voiceover. However, they still need to have a clear structure that answers the most important questions in about 20 seconds.
The Ad Copy and Visuals
The presenter discusses the ad copy and visuals, emphasizing that the perfectness and premiumness of the visuals, as well as the animation itself, is a plus, but it's not obligatory. What's most important is how you answer the questions by showing, not telling, and whether you can fit it in under 20 or 30 seconds.
How to AB Test
The presenter explains how to AB test, emphasizing that 90% of the time should be focused on hooks. If the hook doesn't click, nobody will consume the rest. They recommend creating three short ad videos with three hooks for each, resulting in nine combinations.
The Benchmarks
The benchmarks: A good CPC is less than $2, and a good CTR is above 3%.
The presenter discusses the benchmarks, stating that a good CPC is less than $2, and a good CTR is above 3%. They also emphasize the importance of retargeting ads down the funnel, as this is where the magic happens.
Conclusion
In conclusion, the presenter summarizes the key points, including the importance of ad creative, the 20-second short animated ad video, the call out of the target audience, and the need to AB test. They also offer their services, providing ad videos for $2500 for 1 plus three hooks or $5000 for three ad videos plus nine hooks. By following these guidelines and best practices, SaaS companies can create effective ad creatives that outperform their best-performing ads and save hundreds of thousands of dollars a year on ad spend.