The Making of The Marketer's Toolkit 2025: A Behind-the-Scenes Look

The Marketer's Toolkit is marketing's leading end-of-year trends report. But have you ever wondered what it takes to create such a comprehensive and industry-leading report? In this article, we will take you behind the scenes and show you the process and the people behind the creation of The Marketer's Toolkit 2025.

Introduction to The Marketer's Toolkit 2025

Introduction to The Marketer's Toolkit 2025 Creating an industry-leading trends report like The Marketer's Toolkit 2025 is no easy task. It requires a tremendous amount of research, analysis, and expertise. The report begins production six months before its launch, and the team behind it has been working tirelessly to identify the latest marketing trends and insights.

The Importance of Fearless Leadership

Meet Addy Casa, Insights Director To start such a large and complex project, you need someone who doesn't scare easy - a fearless leader. Luckily, the team has Addy Casa, Insights Director, who is responsible for leading the project. The goal of The Marketer's Toolkit is to identify marketing activities that are reaching an infection point and are about to take off, having a significant impact on marketers and their strategies in the coming year.

The Challenge of Creating a Trends Report

David Tiltman on the challenge of creating a trends report Creating a trends report like The Marketer's Toolkit is not an easy task. The team has to look at what marketers need to know for the next year, backed up by research, studies, and guidance. The report is not just about identifying trends but also about providing practical advice and insights that marketers can put into action.

The Importance of Resilience and Hard Work

The team behind The Marketer's Toolkit The team behind The Marketer's Toolkit has to be resilient and work hard to keep up with the constant changes in the marketing landscape. The world does not stand still, and the team has to adapt to new developments and trends as they emerge. The team uses a framework called PIGASTE, which examines key global trends that will shape the world over the forthcoming year.

The PIGASTE Framework

The PIGASTE framework The PIGASTE framework is a proprietary framework that examines some of the key global trends that will shape the world over the forthcoming year. The framework looks at government, economy, industry, society, technology, and environment, and requires research from a ton of different resources, including management consultants, technology experts, and publications.

The Challenge of Writing a Trends Report

The challenge of writing a trends report Writing a trends report like The Marketer's Toolkit is a challenging task. The team has to validate and shape the trends, looking at data within the company, what clients are asking, and what they are searching for on the website. The team also conducts a survey of marketers to get their input and insights.

The Survey and Data Collection

The survey and data collection The survey is a crucial part of the report, with over 1,000 marketers participating. The survey helps to validate the trends and provide insights into what marketers are thinking and doing. The team also collects data from various sources, including the company's own research and industry reports.

The Writing and Editing Process

The writing and editing process Once the trends and data have been identified, the team starts writing and editing the report. The team works closely together to ensure that the report is comprehensive, accurate, and informative. The report is divided into chapters, each focusing on a specific trend or theme.

The Chapter on Elon Musk

The chapter on Elon Musk One of the chapters in the report focuses on Elon Musk, a high-profile entrepreneur and business leader. The chapter explores the impact of Musk's ideas and actions on the marketing industry and provides insights into what marketers can learn from him.

The Role of CMOs in The Marketer's Toolkit

The role of CMOs in The Marketer's Toolkit The Marketer's Toolkit features insights and commentary from several CMOs, who share their experiences and perspectives on the latest marketing trends. The CMOs provide practical advice and lessons that marketers can apply to their own businesses.

The Launch of The Marketer's Toolkit 2025

The launch of The Marketer's Toolkit 2025 The Marketer's Toolkit 2025 is a comprehensive report that provides insights and advice on the latest marketing trends. The report is the result of rigorous research, analysis, and expertise, and features commentary from CMOs and industry experts.

Conclusion

The Marketer's Toolkit 2025 In conclusion, The Marketer's Toolkit 2025 is a must-read report for marketers who want to stay ahead of the curve. The report provides insights and advice on the latest marketing trends, backed up by research, data, and expertise. The team behind the report has worked tirelessly to create a comprehensive and informative guide that marketers can use to improve their strategies and campaigns.