The Power of Printed Products in Photography Marketing

The photography industry is highly competitive, and standing out from the crowd can be a daunting task. However, according to Vanessa Joy, a professional photographer with 25 years of experience, the secret to booking more clients and growing your photography business lies in printed products.

Introduction to Printed Products

Introduction to the power of printed products in photography marketing Vanessa Joy emphasizes that printed products have remained the most powerful marketing method for her throughout her 25-year career as a photographer. She highlights the importance of using printed products to stand out from the competition and build strong relationships with clients and vendors.

Studio Magazines

Example of a studio magazine designed with Fundy Designer One of the printed products Vanessa Joy recommends is studio magazines. These magazines can be designed using templates from Fundy Designer and should include beautiful photos, testimonials from clients and vendors, and information about the services offered by the photographer. Studio magazines can be used in the studio, at bridal shows, and in waiting areas where potential clients may see them.

Flat Printed Cards

Example of a flat printed card designed with Fundy Designer Another effective printed product is flat printed cards. These cards can be used as thank-you cards for clients or as vendor brochure cards. Vanessa Joy suggests designing cards with photos of the vendor's work and including the vendor's logo on one side and the photographer's logo on the other. These cards can be printed and shipped to vendors as a gift, serving as a marketing tool for the photographer.

Albums and Wall Art

Example of an album designed with Fundy Designer Larger marketing products like albums and wall art can also be effective in promoting a photography business. Vanessa Joy recommends printing albums or large canvases of her work to display in venues, doctor's offices, or other spaces where potential clients may see them. She emphasizes the importance of building relationships with vendors and colleagues before displaying her work in their space.

Designing for Venues

Example of designing an album for a venue When designing printed products for venues, Vanessa Joy suggests considering the venue's needs and preferences. For example, venues often like to have photos of different areas where photos can be taken, as well as photos of different seasons. She recommends creating albums that showcase the venue's spaces and services, which can help to build a strong relationship with the venue and potentially lead to referrals.

Tips for Creating Effective Printed Products

Tips for creating effective printed products Vanessa Joy provides several tips for creating effective printed products, including keeping albums small and portable, using auto-design features to get started, and considering the needs and preferences of vendors and venues. She also emphasizes the importance of building relationships and providing excellent customer service to potential clients.

Conclusion

In conclusion, printed products are a powerful marketing tool for photographers looking to stand out from the competition and build strong relationships with clients and vendors. By using studio magazines, flat printed cards, albums, and wall art, photographers can promote their business and attract new clients. With the help of Fundy Designer, creating these printed products can be easy and effortless. As Vanessa Joy says, "I'm Vanessa Joy, and I'll see you next time."