Kraut SEO News: Latest Updates and Trends in the Search Engine World

The Kraut SEO News is a regular update on the latest trends and updates in the search engine world, covering Google updates, online marketing trends, and valuable SEO tips. In this article, we will delve into the latest news and updates from the search engine world, focusing on Google's AI-generated backgrounds for shopping ads, Microsoft's search division head seeing Bing on the rise, Google Demand Gen's new functions, and the error rate of 83% with the new DeepSeek chatbot.

Google Tests AI-Generated Backgrounds for Shopping Ads

Google is testing AI-generated backgrounds for shopping ads, aiming to simplify the design of product images and enable smaller retailers to have a high-quality visual presentation. Google is currently experimenting with a new feature that uses artificial intelligence to create backgrounds for product images in shopping ads. The original product remains unchanged, and the AI is intended to generate contextual backgrounds to optimize the visual presentation of advertisements. A manual review is required before the ads are placed, and advertisers who want to retain full control over their product images can decide not to take part in the test.

Microsoft Search Division Head Sees Bing on the Rise

Microsoft's search division head, Rieers, highlighted Bing's growth on the X and LinkedIn platforms, with significant growth in user numbers, interaction, and market share in the PC segment. Microsoft's search division head, Rieers, sees Bing on the rise, with significant growth in user numbers, interaction, and market share in the PC segment. Since the launch of Bing Chat in February 2023, Microsoft has seen a 21% year-on-year growth in its search and news business. Rieers believes that large language models will not replace traditional search engines but rather strengthen web search.

Google Demand Gen: New Functions for Advertisers

Google has announced several updates for its Demand Gen campaigns, including extended channel control, vertical video display for YouTube Shorts, and deeper integration of product feeds. Google has announced several updates for its Demand Gen campaigns, aiming to improve performance optimization and make demand gen an even more attractive alternative to social advertising platforms. From March 2025, advertisers will receive extended channel control, enabling specific placement on YouTube Discover and Gmail. Additionally, the vertical video display for YouTube Shorts will be available from the end of February 2025.

Error Rate of 83% with the New DeepSeek Chatbot

The Chinese AI company DeepSeek's new chatbot has an error rate of 83%, with correct answers in only 7% of cases and repeating false claims in 30% of cases. The Chinese AI company DeepSeek's new chatbot has an error rate of 83%, with correct answers in only 7% of cases and repeating false claims in 30% of cases. Compared to western competitors such as Chat GPT, DeepSeek is far behind with the current error rate. However, analysts still see potential in the app, especially because of its low costs, with DeepSeek investing just $6 million in its models, compared to other AI companies investing billions.

Conclusion

The Kraut SEO News provides regular updates on the latest trends and updates in the search engine world, covering Google updates, online marketing trends, and valuable SEO tips. In conclusion, the Kraut SEO News provides regular updates on the latest trends and updates in the search engine world, covering Google updates, online marketing trends, and valuable SEO tips. With Google testing AI-generated backgrounds for shopping ads, Microsoft's search division head seeing Bing on the rise, Google Demand Gen announcing new functions for advertisers, and the error rate of 83% with the new DeepSeek chatbot, there is a lot to stay on top of in the world of search engine optimization. Stay tuned for more news and updates from the search engine world every week on this channel and on kraut-seo.de.